Providing market intelligence for more than 35 years

In The News

Privacy Is IoT’s Highest Hurdle

Nearly 20% of U.S. broadband households own a smart home device, or a household object that connects to the Internet, and nearly 45% of U.S. broadband households plan to buy a smart home device in the next 12 months, according to international market research firm Parks Associates.

From the article "Privacy Is IoT’s Highest Hurdle" by April Berthene.

Previously In The News

Poll shows freeloading young adults hurting media firms

Consulting firm Parks Associates estimates password sharing will rob streaming providers of more than half a billion dollars in revenue in 2019. From the article "Poll shows freeloading young adult...

Parks Associates: 6 Consumer Trends In On-Demand Virtual Care To Watch

IoT research firm Parks Associates has released new connected health research overview of consumer trends in on-demand virtual care, including visiting physician services and remote care. The repor...

Intel pushes Amazon Alexa to third party devices

The release of the new kit represents an opportunity for Intel to get its foot in the door in the burgeoning smart home market. According to Parks Associates, smart speakers in particular are driving...

Unlocking next-level consumer engagement and energy savings with the latest smart technology

At the beginning of 2018, Bloomberg noted that consumer demand for smart thermostats will steadily increase over the next five years, so we know the devices that have already been effective aren't goi...