In The News

Privacy Is IoT’s Highest Hurdle

May 05, 2016

Nearly 20% of U.S. broadband households own a smart home device, or a household object that connects to the Internet, and nearly 45% of U.S. broadband households plan to buy a smart home device in the next 12 months, according to international market research firm Parks Associates.

From the article "Privacy Is IoT’s Highest Hurdle" by April Berthene.

Previously In The News

Wall Street Wants Streamers to Make More Money – but Consumers Want to Pay Less | Chart

According to Parks Associates, 36% of over-the-top streaming subscribers, or 32 million households, are “service hoppers.” Other analysts call the behavior “subscription cycling.” These customers tend...

Hollywood Turns the Page on the Metaverse – and Disney Just Got the Memo | Analysis

All the while, consumer interest never matched the industry’s passion for the technology. The pandemic might have seemed like a prime opportunity to plug in and disconnect, since actual reality didn’t...

Nearly 20% of US households have over 3 Apple devices

Apple devices are a mainstay of US households. The portfolio of devices are so frequent around the United States, that almost a fifth of the population is an Apple loyalist. Parks Associates, a mar...

It's not me, it's Netflix: With password sharing on the block, how to boot your friends

According to a Parks Associates’ 2022 survey, 40% of consumers in U.S. internet households share credentials or use shared credentials, up from 27% in 2019. From the article, "It's not me, it's Net...

‹
1
2
...
139
140
141
142
143
144
145
...
780
781
›

Research Memberships

Visibility Memberships

Smart Home: Products And Services

Consumer Electronics and Entertainment

AI (Artificial Intelligence)

Channel Analytics

Strategic Consulting Unit

Connectivity and Mobility

Connected Health and Wellness

MDU / Multifamily

SMB

Event

Analyst Insights

Media

About Parks Associates

Privacy Is IoT’s Highest Hurdle

Previously In The News

Wall Street Wants Streamers to Make More Money – but Consumers Want to Pay Less | Chart

Hollywood Turns the Page on the Metaverse – and Disney Just Got the Memo | Analysis

Nearly 20% of US households have over 3 Apple devices

It's not me, it's Netflix: With password sharing on the block, how to boot your friends

Providing Market Intelligence for 40 Years

Phone:

Email:

Mailing Address:

Expertise

Services

Events

Resources

Store

About Us