Providing market intelligence for more than 35 years

In The News

Privacy And Security Come To The Fore For Connected Devices

Parks Associates research shows that almost half (47%) of US broadband households are concerned their private information stored on connected devices could be made public, and 47% of US broadband households are worried companies will sell their personal information. More than 40% of US broadband households are interested in services that protect privacy and manage online consumer information.

From the article "Privacy And Security Come To The Fore For Connected Devices" by Gabriel Miramar-Garcia.

Previously In The News

Weekly Music Publishing Update 2.17.17: Chance The Rapper, Amazon, Anghami, Streaming Partnership & More

According to a report published by Parks Associates, there is a dark horse in the streaming market: Amazon Prime Music. The company's senior analyst says, "Nearly one-half of streaming music subscribe...

More than 10 million smart home devices will be sold in the U.S. by 2021

Most people buy smart blinds, lights and thermostats physical stores today, looking for a bit of handholding with their smart home purchase. But that could change over time as consumers expectations g...

A new frenemy: Apple is going Hollywood. But it’s been a bumpy ride.

Amazon and Roku both have greater distribution in the U.S. than Apple TV. According to a Parks Associates report from last May, Roku has a 37 percent market share in the U.S., followed by Amazon Fire...

DIY smart home security devices twice as attractive than professional services

People are twice more likely to buy individual smart locks, doorbells and security cameras than sign up for a professional home monitoring service. That's the findings of a new report from security re...