Providing Market Intelligence for 40 Years

In The News

Prime Video Continues to Best Netflix in US Subscriptions; 89% of Broadband Households Are Streaming

New data revealed by Parks Associates shows that while Netflix may be the top global streaming platform, it doesn’t have the most subscribers of any domestic service.

  • New data from Parks Associates estimates Prime Video has more domestic subscribers than Netflix.
  • Parks’ numbers also show that YouTube Premium has cracked the top 10 of streaming services for the first time.
  • Eighty-nine percent of broadband homes now have at least one streaming service, and 29% of homes have eight services or more.

Despite Netflix’s lofty subscriber numbers, the market intelligence firm Parks Associates says it’s not number one in the U.S. in terms of customers. That title goes to Amazon’s Prime Video, which does not publicly report its own subscriber tally. Nevertheless, Parks estimates that it has more than 77.32M customers than Netflix has in the United States, no doubt aided by the fact that Amazon Prime subscribers get Prime Video included in their subscription.

Another interesting piece of information from the Parks report is the fact that YouTube Premium is now in the top 10 of U.S. streaming platforms in terms of subscribers, beating out services like MGM+, AMC+, and others. YouTube has always been popular in among American audiences, but the fact that so many users are willing to pay to skip ads on the service shows their commitment to using it as a primary source of entertainment.

Parks’ data also shows that ad-supported streaming platforms are continuing to gather steam. Eighty-nine percent of households with internet subscribe to at least one streaming service, and 29% are subscribed to eight over-the-top (OTT) services or more.

But how is that possible in an era where streaming costs continue to rise and budgets are shrinking? The numbers from Parks show that 41% of broadband-equipped households have watched an ad-supported video-on-demand (AVOD) service in the past 30 days. The use of free streaming platforms like Pluto TV and The Roku Channel are clearly helping customers fill in their entertainment gaps while saving money.

“The market for subscription services is saturated, and consumers continue to experiment with ad-supported services as they evaluate their budgets,” said Eric Sorensen, Director of the Streaming Video Tracker at Parks Associates.

From the article, "Prime Video Continues to Best Netflix in US Subscriptions; 89% of Broadband Households Are Streaming" by David Satin

Previously In The News

Roku's New $30 Express Box Is The Cheapest Roku Yet

The lower end of the streaming video market is one of the fastest growing segments for the company, Roku says, both in its line of relatively inexpensive Roku TVs and its separate streaming media devi...

Report: More than 6M U.S. consumers will use PERS devices by 2021

According to a new report from Parks Associates, more than six million people are expected to use a Personal Emergency Response System (PERS) device by 2021, nearly double the 3.36 million who are est...

PayPal’s Popular But Apple Is The Class Favorite

PayPal is the number one mobile payment app in the U.S., according to research by Parks Associates and by quite a margin. NFC World reported that 12 percent of those polled prefer PayPal while retail-...

21 Smart Speaker Superpowers

Almost unheard of as recently as five years ago, smart speakers are on their way to becoming as ubiquitous as the microwave. As of early 2019, a third of U.S. homes with high-speed internet access had...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Connectivity and Mobility Small-to-medium Business (SMB) MDU
Services
Research Memberships Visibility Memberships Streaming Video Tracker Smart Home and Security Tracker Broadband Market Tracker Channel Analytics
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces
Resources
Press Releases Analyst Blog Parks in the News
Store
View Your Cart
About Us
Overview Team Contact Us Privacy Policy

Follow:

© 2023-2026 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive