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Prediction: Wi-Fi-Cell Hybrid Service Is Coming

July 27, 2016

As always, timing is everything. Research published in July by Parks Associates suggests U.S. mobile carriers are shifting their focus from ARPU growth to churn management as new smartphone users become increasingly hard to find. And among the top priorities of smartphone users who consider themselves likely to churn within the next 12 months, according to a Parks survey, is a WiFi element to the mobile service.

From the article "Prediction: Wi-Fi-Cell Hybrid Service Is Coming" by Dave Fraser.

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Prediction: Wi-Fi-Cell Hybrid Service Is Coming

Previously In The News

Most Broadband Users Still Pay For Television

The Sound Of The Internet Of Things (And Why It Matters For Brands)

Report: Streaming TV Churn Drops 48% Over Two Years, Hits Lowest Point in History

Research: Increase in Digital Antenna Use Indicates Cord Cutting

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