In The News

Prediction: Wi-Fi-Cell Hybrid Service Is Coming

July 27, 2016

As always, timing is everything. Research published in July by Parks Associates suggests U.S. mobile carriers are shifting their focus from ARPU growth to churn management as new smartphone users become increasingly hard to find. And among the top priorities of smartphone users who consider themselves likely to churn within the next 12 months, according to a Parks survey, is a WiFi element to the mobile service.

From the article "Prediction: Wi-Fi-Cell Hybrid Service Is Coming" by Dave Fraser.

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About Parks Associates

Prediction: Wi-Fi-Cell Hybrid Service Is Coming

Previously In The News

What’s Driving The Growth Of Connected Health Devices?

A Third Of Consumers Get News From Social Media

It's Really Hard to Make Money With Virtual Reality Games

Can Traditional TV Keep Up In A Digital-First World?

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