Providing market intelligence for more than 35 years

In The News

Powerful Women in Consumer Technology 2019: Elizabeth Parks

What accomplishments are you most proud of in your career?

I love working with people long term in an environment where hard work breeds success, customer service stands out, and where I can feel the impact of our team’s efforts. I am proud of the events we have successfully hosted, especially our CONNECTIONS Conference, which is in its 24th year in 2020. Being noted as a reliable and trusted resource for data and analysis for companies ranging from SMBs to Fortune 100 companies is a great accomplishment for Parks Associates. 

From the article "Powerful Women in Consumer Technology 2019: Elizabeth Parks" by Jessica Guyon.

Previously In The News

Privacy Is IoT’s Highest Hurdle

Nearly 20% of U.S. broadband households own a smart home device, or a household object that connects to the Internet, and nearly 45% of U.S. broadband households plan to buy a smart home device in the...

Hulu Is Slowing, Hits 12 Million Subscribers Versus Netflix’s 81 Million

But growing membership is harder to keep up at the same clip for all streaming services, as more and more companies launch their own online platforms. As consumers shift more of their entertainment di...

What To Watch For At The Newfronts: Day Three

The Mindy Project” moved from Fox to Hulu last fall, and it’s become one of the site’s most popular shows, according to Hulu executives, though the site does not release actual viewing numbers. Rea...

Ranking The Most Popular Sports OTT Networks

NFL Game Pass is the most popular sports OTT video service in the U.S., according to Parks Associates, although at this point sports video services are still a relatively niche market. Overall, jus...