Providing market intelligence for more than 35 years

In The News

Planning for the Smart Home Explosion

When it comes to smart home technology, it’s no longer a question whether customers will get on board. It’s just a matter of time. Over 50% of broadband households intend to purchase a smart home device in the next 12 months, according to Parks Associates, and a conversation at NCTC’s Winter Education Conference had members exploring their place in the connected home and IoT.

From the article "Planning for the Smart Home Explosion" by Sarah Winegardner.

Previously In The News

Amazon and Netflix Look to Their Own Shows As the Key to World Domination

“A lot of the time content owners might not necessarily hold all the rights to their content in different markets,” says Parks Associates analyst Glenn Hower. “International content rights are hideous...

Here's Why Amazon and Google Could Dominate Home Security

Research from Parks Associates shows consumers who plan a home security purchase within the next year are twice as likely to buy a smart-home product, such as video doorbells, cameras, or door locks,...

Amazon Ramps Up Its Efforts to Contain Roku's Growth

Roku (NASDAQ:ROKU) and Amazon (NASDAQ:AMZN) controlled 69% of the US streaming device market in the first quarter of 2019, according to Parks Associates. Between the first quarters of 2017 and 2019, R...

The World Just Moved One Step Closer To Cord-Cutter Utopia

That leaves local broadcast TV. Access to NBC, ABC, and all the rest remains the biggest impediment to cutting the cord for good. Parks Associates recently found that 55 percent of cable subscribers s...