Providing market intelligence for more than 35 years

As much as mega-companies like Apple are having an effect on the smart home market, the mobile service providers are truly having a transformative effect on the PERS market. New technologies have enabled new and powerful suppliers to enter the fray to address demand that is growing by leaps and bound every day. In fact, Parks Associates estimates the number of PERS users is expected to double from 3.36 million at the end of 2017 to more than six million by 2021. The market research firm points to new BYOD wearable/watch options and smartphone-based professionally monitored services as a major reason for this boom in overall usage.

From the article "PERS Disruption" by Paul Rothman.

Previously In The News

How to succeed in the 50+ healthcare market

The population of the United States is aging in a profound way, helped along by a bolus of baby boomers now between 53 and 71 years of age. It’s a huge opportunity for innovative startups, though i...

Study: Netflix Has Lowest Churn Rate Among OTT Services

Brett Sappington, senior director of research at Parks Associates, said: “Several factors contribute to OTT video service churn by consumers. In some instances, consumers are experimenting with new se...

Sling TV, Showtime, CBS Gaining Ground in OTT Share

Parks Associates has updated its top 10 list for subscription OTT video services, based on the number of subscribers, with Netflix holding the lead spot while Sling TV, Showtime and CBS moved up or en...

How Tubi TV Plans To Take On The AVOD Market

Tubi TV knows that not everyone wants to pay for premium content. “We see a strong desire among viewers who want free content, whether they’re viewers in search of value or subscription viewers who...