Providing Market Intelligence for 40 Years

As much as mega-companies like Apple are having an effect on the smart home market, the mobile service providers are truly having a transformative effect on the PERS market. New technologies have enabled new and powerful suppliers to enter the fray to address demand that is growing by leaps and bound every day. In fact, Parks Associates estimates the number of PERS users is expected to double from 3.36 million at the end of 2017 to more than six million by 2021. The market research firm points to new BYOD wearable/watch options and smartphone-based professionally monitored services as a major reason for this boom in overall usage.

From the article "PERS Disruption" by Paul Rothman.

Previously In The News

More People Listen To Music On Smartphones Than Make Calls, Study Finds

US-based market researcher, Parks Associates, in its study said that 68 percent of smartphone owners in the US listen to music via streaming outlets on a daily basis. The company also found, on a...

DirecTV Wants To Be Next Online Substitute For Cable

But analysts estimate that Sling has racked up fewer than 1 million subscribers since it launched in February 2015. Vue's numbers are harder to get a handle on, but it's not on the list of top 10 most...

Extra Miles For Fitness Trackers

Marketing for RecycleHealth got an unexpected boost from an applicant to the digital health communication certificate program, who volunteered her design skills and did a photo shoot of donated device...

Viacom To Target Ads On Roku Streaming Boxes

“With this partnership, we can deliver more relevant messages to Roku consumers for products and services that interest them,”said Kern Schireson, Viacom executive vice president of data strategy and...