Providing market intelligence for more than 35 years

As much as mega-companies like Apple are having an effect on the smart home market, the mobile service providers are truly having a transformative effect on the PERS market. New technologies have enabled new and powerful suppliers to enter the fray to address demand that is growing by leaps and bound every day. In fact, Parks Associates estimates the number of PERS users is expected to double from 3.36 million at the end of 2017 to more than six million by 2021. The market research firm points to new BYOD wearable/watch options and smartphone-based professionally monitored services as a major reason for this boom in overall usage.

From the article "PERS Disruption" by Paul Rothman.

Previously In The News

Tubi TV’s Thomas Ahn-Hicks On AVOD, The Competition, And The Future Of OTT

Tubi TV is having a pretty good 2017 so far: the latest Parks Associates study proclaimed the ad-supported service to be one of the fastest-growing apps in its space. So morale was high when I spoke t...

Alert! Will the Cable Eco-System Begin To Crash Tomorrow?

And, oh yeah, there are already quite a number of STBs that allow for streaming content that includes programming from so-called broadcast and cable networks as well as the major streaming services su...

Extra Miles For Fitness Trackers

Marketing for RecycleHealth got an unexpected boost from an applicant to the digital health communication certificate program, who volunteered her design skills and did a photo shoot of donated device...

Wait For New Episodes Online Might Get Longer

The changes are especially noticeable at Hulu, which is owned by parents of the very television networks - Fox, ABC and NBC - threatened by changes in the way we watch TV. Hulu has set itself apart by...