Providing Market Intelligence for 40 Years

In The News

Pennsylvania lawmakers make their first move to regulate data centers, as the industry booms

The average American household has at least 17 devices connected to the internet, according to market research firm Parks Associates.

From the article, "Pennsylvania lawmakers make their first move to regulate data centers, as the industry booms" by Gillian McGoldrick

Previously In The News

3 Stocks to Tap the Connected TV Boom

One of the biggest beneficiaries has been connected TVs. As the move from linear TV to streaming gains steam, consumers are increasingly relying on dedicated devices to deliver the best experiences. T...

‘Subscription Fatigue’ Not Slowing OTT Proliferation After All: Research Firm

The popular “subscription fatigue” narrative is that consumers have topped out on the number of over-the-top services they’re willing to pay for and are now in pruning mode. But Parks Associates—wh...

5% of Broadband Users Likely to Cut the Cord in the Next 12 Months

"Many are satisfied with their current provider overall, but these subscribers are aware of the other options available to them and could become actual cord-cutters if their current service does not c...

Managing for the Optimized Content Bundle

According to Parks Associates, over a quarter of millennials subscribe to three or more over-the-top video services, and more than half use at least two. However, a separate U.S. survey from Vanson Bo...