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PeerLogix sees momentum from demand-side integration

May 20, 2018

TV audiences have fractured, with over half of US households streaming OTT content daily, according to recent Parks Associates research. Advertisers have followed suit, and 2016 marked the first year where digital ad spend surpassed that of conventional TV ad spend. This says PeerLogix presents a big opportunity.

From the article "PeerLogix sees momentum from demand-side integration" by Michelle Clancy.

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PeerLogix sees momentum from demand-side integration

Previously In The News

Survey Find Home Builders Embracing Whole-Home Networks as Standard Offering in MDUs

IoT Cybersecurity, ‘Cascading’ Failures, Worry Consumers Most About Connected Home

Network Security: Hacking Fears Could Scare Consumers Away from Smart-Home Devices

Research Shows COVID-19 Elevates Smart Home Security Use, Increases Safety Concerns

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