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PeerLogix sees momentum from demand-side integration

May 20, 2018

TV audiences have fractured, with over half of US households streaming OTT content daily, according to recent Parks Associates research. Advertisers have followed suit, and 2016 marked the first year where digital ad spend surpassed that of conventional TV ad spend. This says PeerLogix presents a big opportunity.

From the article "PeerLogix sees momentum from demand-side integration" by Michelle Clancy.

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PeerLogix sees momentum from demand-side integration

Previously In The News

Streaming Service Stacking Continues; OTT Providers Face Challenges in Growing Market

12% of Canadian broadband households have smart home device

Broadband Growth Slowing After COVID-19-Driven Surge: Parks

Voice Commands, Personal Assistants the Next Frontier for Device Interactions, Gartner Predicts

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