In The News

PeerLogix sees momentum from demand-side integration

May 20, 2018

TV audiences have fractured, with over half of US households streaming OTT content daily, according to recent Parks Associates research. Advertisers have followed suit, and 2016 marked the first year where digital ad spend surpassed that of conventional TV ad spend. This says PeerLogix presents a big opportunity.

From the article "PeerLogix sees momentum from demand-side integration" by Michelle Clancy.

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PeerLogix sees momentum from demand-side integration

Previously In The News

Piracy Could Result in $113 Billion Loss for Streaming Services by 2027

Builder Designs Houses That Can Run For Weeks Without Power

Hollywood Turns the Page on the Metaverse – and Disney Just Got the Memo | Analysis

Nearly 20% of US households have over 3 Apple devices

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