Providing Market Intelligence for 40 Years

In The News

PayPal, Starbucks top consumers' mobile payments preferences, study says

Nearly 20 percent of U.S. smartphone users have used a mobile payment app at a retail location, according to new mobile research from Parks Associates.

The report, 360 View: Mobility and the App Economy, notes that PayPal is overwhelmingly the most used payment app, with 63 percent of payment app users choosing this payment method, compared to 38 percent who use the Starbucks app.

"PayPal had an enormous online user base before the advent of smartphones, which has translated into the most users of any mobile payment solution," Parks Associates said. "Notably, the Starbucks app is the second most popular app overall despite being limited to one retailer, which indicates this business has been able to successfully combine a loyal customer base with an easy-to-use payment solution."

According the report, the most common items purchased through mobile payments apps are food, drinks and groceries. The research also shows that 80 percent of consumers are very satisfied with the mobile payment apps they use.

"Regardless of the app in question, consumers are overwhelmingly satisfied with mobile payment apps," Parks Associates said. "This is especially evident with Starbucks, which has 67 percent of its app users very satisfied with the payment solution."

From the article "PayPal, Starbucks top consumers' mobile payments preferences, study says".

Previously In The News

Editor’s Corner—How far can Amazon reach into pay TV?

Parks Associates’ Brett Sappington said during the Pay TV Show, an event produced by Fierce parent company Questex, that Amazon is the only company to get a la carte TV right. On top of that, he said...

Want to binge watch? New streaming TV services will make you wait

But to some viewers, going a week after a dramatic cliffhanger “seems like it’s old school,” said Brett Sappington, principal analyst at Parks Associates. “For some consumers, that can be frustrati...

Deeper Dive—Nothing’s dying in pay TV, it’s just getting segmented and iterated

In fact, I heard all of those questions posed—some of them multiple times—at our first annual Pay TV Show in Denver a few weeks back. The answers were always nuanced, often vaguely unsatisfying … and...

Save Time and Money with DIY Home Security

There's a burgeoning market for DIY home security products, thanks to advances in smart tech and more robust, easy-to-install offerings from home security manufacturers. According to market research f...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Broadband Small-to-medium Business (SMB) Connected Health
Services
Research Services: Custom and Consulting Research Projects Streaming Video Tracker Security Tracker Smart Home Tracker
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces Upcoming Industry Events
Resources
Press Releases Analyst Blog Parks in the News Connected Consumer Podcast 
About Us
Overview Team Contact Us
Store
View Your Cart

Follow Us to stay informed

© 2023-2026 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive