Providing Market Intelligence for 40 Years

In The News

Pay TV Subscribers Changing Packages, Not Necessarily Leaving

Nearly a quarter of consumers who subscribe to pay TV made changes to their subscriptions over the past year. But that news isn’t as bad as one might expect.

According to Parks Associates, of those who made changes to their service, 11% cut or downgraded their packages -- but 9% upgraded their subscriptions to include more channels, premium channels or some sort of new technology, like a DVR.

“We’re seeing a lot of folks making changes to their packages,” Brett Sappington, director of research for Parks Associates, tells Marketing Daily. “There’s a lot of change within the services, but there’s not a whole lot of change within the subscriber base.”  

From the article "Pay TV Subscribers Changing Packages, Not Necessarily Leaving" by Aaron Baar.

Previously In The News

Google Chromecast Bests Apple TV In Sales, Researcher Says

According to a Parks Associates report, Roku was the leading video streaming device in the U.S. followed by Chromecast and Apple TV in 2014. "The research finds Roku is still the leading brand with...

Deepak Chopra Launches A Wellness App To Create 'Social Transformation'

The self-improvement industry is a promising one, accounting for more than $10 billion in annual sales. Over 40 million smartphone users in the U.S. actively use at least one wellness or fitness track...

Why Cell Phone Service From Your Cable Company May Make Sense

"Plans from Xfinity Mobile and Spectrum Mobile are generally much less expensive than comparable plans from the major mobile brands," says Kristen Hanich, senior analyst at the market research firm Pa...

Amazon, Google, and Roku All Have New Streaming Devices

With more of us now using streaming video services during the COVID-19 pandemic—about three-quarters of all U.S. households subscribe to at least one streaming service, according to research from Park...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Broadband Small-to-medium Business (SMB) Connected Health
Services
Research Services: Custom and Consulting Research Projects Streaming Video Tracker Security Tracker Smart Home Tracker
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces Upcoming Industry Events
Resources
Press Releases Analyst Blog Parks in the News Connected Consumer Podcast 
About Us
Overview Team Contact Us
Store
View Your Cart

Follow Us to stay informed

© 2023-2026 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive