Providing Market Intelligence for 40 Years

In The News

Pay TV Providers Hanging On With Online Partnerships

New research from Parks Associates shows that 21 percent of U.S. pay TV subscribers subscribe to an online video service through their pay TV provider, up from 10 percent a year ago.

The research firm attributes this jump to the increasing number of partnerships between pay TV and OTT providers, with operators such as Comcast adding support for Netflix in their set-top boxes.

Other insights from Parks Associates' new consumer study include:

• pay TV subscription rates dropped from 86 percent in 2015 to 77 percent in late 2017;

• 84 percent of pay TV subscribers have service from a traditional cable, satellite or telco provider; and

• nearly 18 percent of pay TV households have a subscription package from an online video service, e.g., Sling, or a traditional provider now offering an online video bundle.

From the article "Pay TV Providers Hanging On With Online Partnerships."

Previously In The News

Coldwell Banker ‘first to offer Smart Home Staging Kit’

The survey was conducted online by Parks Associates on behalf of Coldwell Banker within the United States from 6-9 June, 2016 through a third party via its omnibus product. The survey was conducted am...

You Can Now Stream Faith-Based Movies From Christian Cinema on Apple TV

It is predicted by Parks Associates that a staggering 86 million streaming kind of media players would be sold all over the world in 2019. Christian Cinema has previously launched an app. This creatio...

How can service providers shift into the center of the smart home experience?

According to research from Parks Associates, the majority of American consumers (60%) buys or leases their residential gateway from their internet service provider (ISP). However, existing gateways ar...

Netflix Has Been Secretly Slowing Down Your Videos For The Past Five Years

More than half of all U.S. households with broadband subscribe to Netflix, according to Parks Associates. Competitors such as Amazon video are in a quarter of broadband households and Hulu is in about...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Broadband Small-to-medium Business (SMB) Connected Health
Services
Research Services: Custom and Consulting Research Projects Streaming Video Tracker Security Tracker Smart Home Tracker
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces Upcoming Industry Events
Resources
Press Releases Analyst Blog Parks in the News Connected Consumer Podcast 
About Us
Overview Team Contact Us
Store
View Your Cart

Follow Us to stay informed

© 2023-2026 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive