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Pay-TV Providers Are Signing Up a Lot of Netflix Subscribers

As of last month, around one out of every five pay-TV households subscribe to an online video service through their pay-TV providers, according to a survey from Parks Associates. That's good news for pay-TV companies like Comcast (NASDAQ:CMCSA), DISH Network (NASDAQ:DISH), and smaller providers using TiVo's (NASDAQ:TIVO) set-top boxes. It's also good news for Netflix, which is looking to penetrate the next 10 million to 30 million households through the cable box.

From the article "Pay-TV Providers Are Signing Up a Lot of Netflix Subscribers" by Adam Levy.

Previously In The News

Roku CEO explains why Apple is breaking with tradition and putting its streaming services outside its famous walled garden

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Apple explored a TV-streaming dongle as a cheap alternative to Apple TV

Apple's commitment to the high end has crimped its market share of streaming players, preventing it from dominating an exploding market. The number of households with a streaming player has quadrupled...

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Sixteen percent of US households with broadband connections report owning at least one smartwatch, according to data from Parks Associates, a market research firm. That's up from 4 percent in the firs...

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A survey released Thursday by market research firm Parks Associates suggests that the popularity of connected locks will expand in the next few years from early adopters to households with moderate in...

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