As of last month, around one out of every five pay-TV households subscribe to an online video service through their pay-TV providers, according to a survey from Parks Associates. That's good news for pay-TV companies like Comcast (NASDAQ:CMCSA), DISH Network (NASDAQ:DISH), and smaller providers using TiVo's (NASDAQ:TIVO) set-top boxes. It's also good news for Netflix, which is looking to penetrate the next 10 million to 30 million households through the cable box.
From the article "Pay-TV Providers Are Signing Up a Lot of Netflix Subscribers" by Adam Levy.
OTT video “has reshaped a successful industry,” North Texas-based research firm Parks Associates notes. With that mindset, Parks released a White Paper that analyzes a key focal point for the pay-T...
The addition of Roku gives Plex access to a considerable customer base with Roku being the leading streaming media player in United States. According to recent consumer research from Parks Associates,...
Parks’ OTT Video Market Tracker also shows that Netflix, WWE Network and Hulu have the highest word-of-mouth consumer promotion scores. Parks looked at consumer behavior during Q3 2014 and compared...
However at least two research firms have reported that Roku is leading the race in the OTT market: Parks Associates said earlier this year that Roku accounted for 30 percent of streaming media players...
