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Pay TV Meets OTT: 1 in 5 Get Streaming Service Through Pay TV

It's the embodiment of "If you can't beat 'em, join 'em": Researcher Parks Associates released data today showing that 21 percent of pay TV subscribers in the U.S. also subscribe to a streaming service through their pay TV provider. If that doesn't sound like many, consider that only 10 percent did so one year ago. This shows cable and satellite companies see the inevitability of over-the-top services, and have decided it makes more sense to add streaming services to their platforms rather than fighting them. Consumers appreciate unified billing, so this move is a win for subscribers, as well, who can pay one monthly bill for multiple services.

Not that all the news is good for pay TV, however: Parks revealed that 77 percent of U.S. households now have a pay TV subscription, down from 86 percent in 2015. There's a feeling in the industry that this number is close to reaching its bottom, so perhaps a plateau is coming.

While some households get their OTT services from a pay TV provider, the reverse is also true: Parks says almost 18 percent of homes with a cable channels get them through an online video service, such as Sling TV, DirecTV Now, or Hulu With Live TV.

From the article "Pay TV Meets OTT: 1 in 5 Get Streaming Service Through Pay TV" by Troy Dreier.

Previously In The News

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91% of viewers like streaming aggregation, survey says

Not only are consumers saying video aggregators are simple to navigate across, but they also value having a single bill for all their apps. OTT bundling is a key source of revenue for pay TV and other...

Apple earnings could offer clues on streaming performance

Consumers get a year of the streaming service for free with purchase of a new Apple device. Converting those users into paying customers might be tricky, said Steve Nason with Parks Associates....

The streaming wars are flooding us with TV

Password sharing cost streaming companies about $9.1 billion last year, according to data from the research firm Parks Associates. From the article "The streaming wars are flooding us with TV".

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