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Pay TV Dilemma: Cord-Snippers, -Shavers, -Nevers

The rise of cord-nevers is a real threat to the pay-TV industry, but the number of cord-cutters is growing, too.

Similar findings from two research firms illuminate the changing nature of consumers’ relationship with their cable cord. For starters, Parks Associates reports that 10% of U.S. broadband homes have snipped the cord to cable TV, with 25% having done so in the last 12 months.

These cord-cutters are using online video resources to get their entertainment fix instead. Parks also found that another 7% of broadband homes have downgraded their multichannel video service in the last year, making them “cord shavers.” Meanwhile, another 3% are “cord-nevers.” Those are consumers who have never subscribed to pay TV but do rely on streaming video.

From the article "Pay TV Dilemma: Cord-Snippers, -Shavers, -Nevers" by Daisy Whitney.

Previously In The News

71% Of Us Don't Want A Fixer-Upper Home, Survey Says

Most house hunters apparently don't want to bargain hunt the old-fashioned way. Fixer-uppers may be out of fashion. A survey of 1,250 U.S. adults this summer from Coldwell Banker Real Estate and Pa...

Roku is the Most Owned Set-Top Box with Cord Cutters, But the Apple TV & Fire TV See Strong Growth

However, this is a noticeable change from our summer 2016 survey that showed Roku with over 70% of the market share, the Fire TV at just over 33%, and the Apple TV at just 18%. (Note: We did allow our...

Revenge of the Antenna

The percentage of broadband-connected households using antenna-delivered broadcast TV has jumped from 9 percent to 15 percent over the past three years. And the percentage getting pay-TV service has d...

As Cord Cutting Grows 85% of Americans 22–37 Subscribe to a Streaming Service

This week the research group Parks Associates released an updated look at the state of streaming video. According to the study, 85% of American millennials (people born between 1981 and 1996) now subs...

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