Providing market intelligence for more than 35 years

In The News

Pay-TV & OTT Use Up Among U.S. Hispanic Households

“While pay-TV penetration has declined among U.S. broadband households, adoption has remained steady among Spanish-bilingual households over the past few years,” said Brett Sappington, the senior director of research at Parks Associates. “Cord-cutting does not have the same impact in Spanish-language households as it does for the larger broadband population. In fact, most of their recent pay-TV changes have been upgrades to more expensive services.”

From the article "Pay-TV & OTT Use Up Among U.S. Hispanic Households" by Joel Marino.

Previously In The News

Smart Home Gadgets Need To Live Together

Smart home technology that has long been knocking at doors will settle into the mainstream after rival gadgets and services become hassle-free guests that get along with one another, industry insiders...

With technology mature, smart TVs help viewers discover new content

They say TV has changed and people no longer want to watch stuff together in the living room. That’s not always true. You can discover new content together and still share a screen, while catching up...

BizTechReports latest analyst roundup features analyst perspective on 4k TV, smart watches, and IoT

Parks Associates: Smart Watch Purchases to Ramp Up Over Next 12 Months, Parks Associates Forecasts —- New research from Parks Associates indicates smart watch adoption has nearly doubled, from 4 perce...

TV Producers Might Delay Shows For Streaming Services

The changes are especially noticeable at Hulu, which is owned by parents of the very television networks — Fox, ABC and NBC — threatened by changes in the way we watch TV. Hulu has set itself apart by...