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Pause for Effect: Philo Bets on User-Initiated Ads as CTV’s Attention Antidote

Philo’s confidence in the format is also grounded in audience research. A study the company conducted with Parks Associates found that virtual MVPD subscribers skew more digitally savvy and are more receptive to innovative ad formats than the average streaming viewer. Lifestyle content audiences, which make up a significant portion of Philo’s programming mix, also index higher for e-commerce intent.

From the article, "Pause for Effect: Philo Bets on User-Initiated Ads as CTV’s Attention Antidote" by Robert Andrews

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