Providing Market Intelligence for 40 Years

In The News

Pause for Effect: Philo Bets on User-Initiated Ads as CTV’s Attention Antidote

Philo’s confidence in the format is also grounded in audience research. A study the company conducted with Parks Associates found that virtual MVPD subscribers skew more digitally savvy and are more receptive to innovative ad formats than the average streaming viewer. Lifestyle content audiences, which make up a significant portion of Philo’s programming mix, also index higher for e-commerce intent.

From the article, "Pause for Effect: Philo Bets on User-Initiated Ads as CTV’s Attention Antidote" by Robert Andrews

Previously In The News

5 Things to Know: November 22

A new white paper from Parks Associates, developed in partnership with Schneider Electric, highlights consumer behavior around managing energy use with smart home devices — including smart lightin...

U.S. Streaming Rides Into 2026 on Wave of Uncertainty, Says Parks Associates

The state of streaming is strong — but consumer sentiment is iffy, and new models are being deployed to fight off churn. Such is the video business described by research company Parks Associate...

Connectivity Becomes a Must-Have for Today’s Renters

Over a third of renters, 41%, expect their internet service to be activated at move-in, according to a new white paper from Parks Associates. “Achieving Turnkey Connectivity: Elevating the Tota...

4 ways to rethink home for a new generation

Today, the average U.S. household with internet has about 17 connected devices. Nearly half of households (45%) own at least one smart home device, according to Parks Associates. From the article,...