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Password sharing could be costing SVODs billions each year

February 28, 2019

Password sharing is estimated to result in billions of dollars in missed revenue for both SVOD and pay-TV over time, and the problem is getting worse. For its part, the US cable industry is expected to see password sharing losses rise to $9.9 billion by 2021, up from $3.5 billion in 2017, per Parks Associates.

From the article "Password sharing could be costing SVODs billions each year" by Audrey Schomer.

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About Parks Associates

Password sharing could be costing SVODs billions each year

Previously In The News

How Can MVPDs ‘Recapture’ Their Primary Provider Position?

Kickstarter Darling Challenges Blue Apron--With a Hardware Twist

What Amazon Buying Eero Could Mean for Consumers

Smart Home Service

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