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Password Sharing, Piracy Will Cost Streaming Companies $12.5B By 2024 – Report

New research by streaming tracker Parks Associates predicts the amount of revenue lost to piracy and password sharing will increase 38% to $12.5 billion over the next five years.

While it is seldom noted publicly by streaming purveyors, about 27% of U.S. broadband households engage in some form of piracy or account sharing, Parks determined. The current revenue hit is $9.1 billion, according to the researcher’s new report, 360 Deep Dive: Account Sharing and Digital Piracy. As connected devices have become ubiquitous, piracy is focused on these newer conduits, with 20% of U.S. broadband households acknowledging using a piracy app, website or “jailbroken” device.

From the article "Password Sharing, Piracy Will Cost Streaming Companies $12.5B By 2024 – Report" by Dade Hayes.

Previously In The News

HBO Max: WarnerMedia in Talks With Roku on Deal, Amazon Fire TV Appears to Be a No-Go

Beyond rev-share terms for HBO Max, holdouts like Roku and Amazon — which together had 69% market share of U.S. OTT households in early 2019, Parks Associates estimated — are objecting to WarnerMedia’...

Alphabet Inc Takes One More Step Toward Becoming a TV Powerhouse

The irony is that YouTube TV may well get the growth it’s seeking sooner than anybody expects. Late last year a Parks Associates survey determined that the nascent YouTube Red was consumers’ seventh-f...

Comcast is totally okay with you not having an Xfinity set-top box

“Pay-TV providers want to retain subscribers, so they want to make sure that you stay inside their ecosystem,” says Brett Sappington, a media analyst at Parks Associates. “If you don’t have a reason t...

The U.S. has nearly 300 OTT services to choose from

Using its OTT Video Market Tracker tool, Parks Associates has found that the number of OTT services in the United States has reached nearly 300. The firm said the total is more than double the amou...

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