Providing market intelligence for more than 35 years

In The News

Password Sharing, Piracy Will Cost Streaming Companies $12.5B By 2024 – Report

New research by streaming tracker Parks Associates predicts the amount of revenue lost to piracy and password sharing will increase 38% to $12.5 billion over the next five years.

While it is seldom noted publicly by streaming purveyors, about 27% of U.S. broadband households engage in some form of piracy or account sharing, Parks determined. The current revenue hit is $9.1 billion, according to the researcher’s new report, 360 Deep Dive: Account Sharing and Digital Piracy. As connected devices have become ubiquitous, piracy is focused on these newer conduits, with 20% of U.S. broadband households acknowledging using a piracy app, website or “jailbroken” device.

From the article "Password Sharing, Piracy Will Cost Streaming Companies $12.5B By 2024 – Report" by Dade Hayes.

Previously In The News

19% Of US Broadband Households Cancelled An OTT Video Service In 12 Months

Parks Associates has announced that the churn rate for OTT video services is 19% of US broadband households, indicating roughly one in five households have cancelled an OTT service in the past 12 mont...

Amazon Opens Prime Video To Monthly Memberships In A Challenge To Netflix

Surveys by consulting firm Parks Associates found that many people who signed up for Prime Video's free 30-day trial were not converting to subscribers. About 34% of people surveyed by Parks Associ...

Why a Disney Spinoff of ESPN Would Be a Whiff | Analysis

According to first-quarter 2022 Parks Associates consumer research, 52% of U.S. internet households have at least one Disneystreaming service in their home. Within that, “ESPN+ is the most popular and...

A ‘move-in-ready' house now means smart home devices are inside

For a home or apartments to be move-in-ready today, smart devices of all kinds need to be part of the space for 25 percent of U.S. broadband customers, according to new research from Parks Associates....