Providing market intelligence for more than 35 years

In The News

Password Sharing: Charter, ESPN, Viacom Lead Crackdown On Giving Friends, Family Passwords

According to an analysis produced by Parks Associates, about one-third of internet users stream cable TV by using the login credentials of someone they don’t live with. The firm estimated that password sharing would cost the cable industry $3.5 billion this year and as much as $9.9 billion by 2021.

While cable companies and networks that rely on subscribers to generate revenue, streaming platforms like Netflix, Hulu and YouTube have accepted password sharing as a simple matter of fact. Most streaming platforms allow simultaneous streams as part of the price that its customers pay monthly.

From the article "Password Sharing: Charter, ESPN, Viacom Lead Crackdown On Giving Friends, Family Passwords" by AJ Dellinger.

Previously In The News

Your Smartwatch Knows Too Much—And That Could Hurt You At Work

A 2015 study from Parks Associates indicated that 35% of smartwatch owners in the U.S. would be willing to share their data in exchange for a health insurance discount.  From the article, "Your Sma...

Which households care most about energy efficiency?

A June report by Parks Associates and Resideo Grid Services found that although smart thermostat adoption has doubled in eight years to reach 16% of households with Internet access, only about 20% of...

Broadpeak launches CDN security and anti-piracy solution to secure high-scale video streaming

According to Parks Associates, growing piracy rates mean that content providers are expected to lose a total of over $113 billion to piracy by 2027 in the US alone.  From the Broadpeak press releas...

Households with kids more likely to have smart home devices

In partnership with the Connectivity Standards Alliance (CSA), Parks Associates has released the new white paper, which explores the progress of the smart home, highlighting key milestones, emergi...