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In The News

Partner With SVOD Providers For Younger Generation

According to Brett Sappington, Parks Associates senior director of research, and Hub Entertainment Research president Peter Fondulas at the NCTC Winter Educational Conference, written by Mike Farrell, operators should embrace subscription video-on-demand services, making it easier for younger viewers to access their subscriptions.

From the article "Partner With SVOD Providers For Younger Generation" by Jack Loechner.

Previously In The News

Which households care most about energy efficiency?

A June report by Parks Associates and Resideo Grid Services found that although smart thermostat adoption has doubled in eight years to reach 16% of households with Internet access, only about 20% of...

Broadpeak launches CDN security and anti-piracy solution to secure high-scale video streaming

According to Parks Associates, growing piracy rates mean that content providers are expected to lose a total of over $113 billion to piracy by 2027 in the US alone.  From the Broadpeak press releas...

Households with kids more likely to have smart home devices

In partnership with the Connectivity Standards Alliance (CSA), Parks Associates has released the new white paper, which explores the progress of the smart home, highlighting key milestones, emergi...

Are You Ready for Some Football? These Streaming Stocks Are.

Sports fans are an important asset, as many will subscribe to whatever platforms they need to watch their favorite teams play. According to data collected by market researcher Parks Associates and Int...

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