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Partner With SVOD Providers For Younger Generation

According to Brett Sappington, Parks Associates senior director of research, and Hub Entertainment Research president Peter Fondulas at the NCTC Winter Educational Conference, written by Mike Farrell, operators should embrace subscription video-on-demand services, making it easier for younger viewers to access their subscriptions.

From the article "Partner With SVOD Providers For Younger Generation" by Jack Loechner.

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Parks Associates‘ OTT video research finds household spending on subscription OTT video services has held steady for three years, averaging just under $8 per month since 2016. From the article "Has...

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