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Partner With SVOD Providers For Younger Generation

February 21, 2018

According to Brett Sappington, Parks Associates senior director of research, and Hub Entertainment Research president Peter Fondulas at the NCTC Winter Educational Conference, written by Mike Farrell, operators should embrace subscription video-on-demand services, making it easier for younger viewers to access their subscriptions.

From the article "Partner With SVOD Providers For Younger Generation" by Jack Loechner.

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About Parks Associates

Partner With SVOD Providers For Younger Generation

Previously In The News

OTT Churn Edges Up In US

Cutting the cord: 59% of Americans have canceled cable TV, signaling the dominance of streaming giants Netflix, Hulu and Amazon

Netflix Is King Of Paid Streaming, Study Says

Do YOU give your Netflix password to friends? AI that can track down users who illegally share accounts is unveiled

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