Providing Market Intelligence for 40 Years

In The News

Parks Finds Smartwatch Adoption in 14% of U.S. Broadband Households

Smartwatches are increasingly popular while tablets may have peaked, according to research from Parks Associates. The “360 View: Mobility & The App Economy” report found that smartwatch adoption reached 14% among U.S. broadband households in the second quarter and that smartwatch adoption has been steady since 2016. The tablet category, however, may have reached its high water mark during the first quarter of last year with a penetration rate of 72%.

From the article "Parks Finds Smartwatch Adoption in 14% of U.S. Broadband Households" by  Carl Weinschenk.

Previously In The News

The Market For Hearable Devices 2016-2020 – And Then There Were Airpods…

The hearables market goes back to the first Bluetooth headsets which were launched in 2001, followed by wireless stereo headphones, which arrived a few years later. Neither made great waves in the mar...

Apple Music Announces First Original TV Series

A recent study from Parks Associates found that 31% of broadband-enabled households have more than one over-the-top (OTT) subscription and 63% have at least one, with Netflix and Amazon Video being th...

Consumers’ Adoption Of Voice Assistants Doubled In Q1 – Here’s Why

The use of artificial intelligence-based voice assistants is growing rapidly, thanks the consumer interest in “smart home” devices offered by Amazon, Google, Samsung, Apple, and others. That in tur...

Antennas Get A Good Reception Again

In fact, since 2013, the percentage of broadband households in the nation using only antennas to watch linear TV has jumped from 9 percent to 15 percent, according to data released this month by Parks...