Providing market intelligence for more than 35 years

In The News

Parks Finds 71 Percent of Broadband Households With Wi-Fi or Apple AirPort

There are 30 percent more computing devices, as well as 45 percent more connected devices, on average in U.S. broadband households with Wi-Fi access as compared to those without it, according to new market research from Parks Associates. Parks found 71 percent of broadband households with Wi-Fi or Apple AirPort networks.

“[T}he convenience of this access technology encourages households to acquire more connected products,” pointed out Parks’ senior research director Brett Sappington in a news release about the new “360 View: Entertainment Services in U.S. Broadband Households” report.

From the article "Parks Finds 71 Percent of Broadband Households With Wi-Fi or Apple AirPort" by Andrew Burger.

Previously In The News

What’s in Your Wallet: Should You Get the Apple Credit Card?—Data Sheet

The war for the couch potato. The latest survey of Internet video boxes found Roku in command, with 39% of the market, and Amazon in second, with 30%. That left Apple and Google fighting over a shrink...

Wall Street isn’t sure Roku can lead cord cutters to the promised land

One of the secrets of Roku's success has been its expansion beyond its roots as a set top box maker (a term the company tries to avoid). To do this, Roku CEO Anthony Wood built a loyal customer follow...

Internet connections to Smart TVs grow as streaming options increase

Smart TVs are becoming more of a norm now than ever before as a younger generation of Americans continues to rely more on streaming services than traditional television, according to research from Par...

Merging Strengths Helps Founders Create Success

COVID-19 restrictions have changed habits, commented Steve Nason, research director at Parks Associates in Marketplace. "Consumers are captive right now, they're in their homes," he said. That's not l...