Providing Market Intelligence for 40 Years

In The News

Parks Associates: Tubi, The Roku Channel and Pluto TV Are Top Three U.S. FAST Services

Tubi, The Roku Channel and Pluto TV are the top three FAST services in the United States based on viewership, according to a new Parks Associates study released May 13.

Research compiled by the research company’s Streaming Video Tracker shows that Tubi “significantly outpaced competitors and reinforced its dominant position in the rapidly expanding FAST ecosystem,” according to Parks.

Tubi was No. 1 even though 95% of its content is on demand (AVOD).

The Roku Channel secured the second position, followed by Pluto TV.

Parks Associates’ quarterly surveys of 8,000 U.S. internet households find 46% of U.S. internet households regularly use FAST services to watch long-form video content.

“FAST services are no longer a secondary viewing option — they are a central part of the streaming landscape,” said Michael Goodman, director of entertainment research at Parks Associates. “The gap between leaders like Tubi and the rest of the market underscores the importance of content breadth, distribution partnerships, and user experience in driving viewer engagement.”

Mid-tier services such as LG Channels, VIX, and Local Now demonstrate steady traction, while WatchFree+ (Vizio) and Sling Freestream round out the top 10, according to Parks.

The data reflects a broader industry shift as consumers increasingly turn to free, ad-supported alternatives amid subscription fatigue and rising streaming costs. With advertisers following audiences into FAST environments, the sector is poised for continued growth through 2026 and beyond, Parks said.

From the article, "Parks Associates: Tubi, The Roku Channel and Pluto TV Are Top Three U.S. FAST Services" by Thomas K. Arnold   

Previously In The News

Hulu Is Slowing, Hits 12 Million Subscribers Versus Netflix’s 81 Million

But growing membership is harder to keep up at the same clip for all streaming services, as more and more companies launch their own online platforms. As consumers shift more of their entertainment di...

What To Watch For At The Newfronts: Day Three

The Mindy Project” moved from Fox to Hulu last fall, and it’s become one of the site’s most popular shows, according to Hulu executives, though the site does not release actual viewing numbers. Rea...

Ranking The Most Popular Sports OTT Networks

NFL Game Pass is the most popular sports OTT video service in the U.S., according to Parks Associates, although at this point sports video services are still a relatively niche market. Overall, jus...

33% Of US Net Households Pay To Stream Music: Amazon Prime Music Surges 50% To #1, Spotify #2

28% of broadband households indicated that they subscribe to Amazon Prime Video, so the number of streaming music subscribers likely reflects actual usage of the streaming music portion of Amazon's se...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Connectivity and Mobility Small-to-medium Business (SMB) MDU
Services
Research Memberships Visibility Memberships Streaming Video Tracker Smart Home and Security Tracker Broadband Market Tracker Channel Analytics
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces
Resources
Press Releases Analyst Blog Parks in the News
Store
View Your Cart
About Us
Overview Team Contact Us Privacy Policy

Follow:

© 2023-2026 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive