Providing Market Intelligence for 40 Years

In The News

Parks Associates: Tubi, The Roku Channel and Pluto TV Are Top Three U.S. FAST Services

Tubi, The Roku Channel and Pluto TV are the top three FAST services in the United States based on viewership, according to a new Parks Associates study released May 13.

Research compiled by the research company’s Streaming Video Tracker shows that Tubi “significantly outpaced competitors and reinforced its dominant position in the rapidly expanding FAST ecosystem,” according to Parks.

Tubi was No. 1 even though 95% of its content is on demand (AVOD).

The Roku Channel secured the second position, followed by Pluto TV.

Parks Associates’ quarterly surveys of 8,000 U.S. internet households find 46% of U.S. internet households regularly use FAST services to watch long-form video content.

“FAST services are no longer a secondary viewing option — they are a central part of the streaming landscape,” said Michael Goodman, director of entertainment research at Parks Associates. “The gap between leaders like Tubi and the rest of the market underscores the importance of content breadth, distribution partnerships, and user experience in driving viewer engagement.”

Mid-tier services such as LG Channels, VIX, and Local Now demonstrate steady traction, while WatchFree+ (Vizio) and Sling Freestream round out the top 10, according to Parks.

The data reflects a broader industry shift as consumers increasingly turn to free, ad-supported alternatives amid subscription fatigue and rising streaming costs. With advertisers following audiences into FAST environments, the sector is poised for continued growth through 2026 and beyond, Parks said.

From the article, "Parks Associates: Tubi, The Roku Channel and Pluto TV Are Top Three U.S. FAST Services" by Thomas K. Arnold   

Previously In The News

19% of US Broadband Homes Cancelled an OTT Video Service in the Past 12 Months

Parks Associates announced that the churn rate for OTT video services is 19% of US broadband households, indicating roughly one in five households have cancelled an OTT service in the past 12 months....

Almost 50% Smart Home Devices In U.S. Are Self-Installed, Parks Associates Finds

Wireless home security sales are increasing, as almost one-half of home security owners in the U.S. have a home security system that connects wirelessly to sensors, according market research firm, Par...

Report: Consumers’ Growing Appetite For Solar, Storage And Bundled Home Energy Services

The number of broadband households that have adopted rooftop solar panels doubled to 4 percent in the period 2013 to 2015. Seven percent of U.S. broadband households said they plan to purchase solar p...

68 Percent Smartphone Users Stream Music Daily: Study

A US-based market researcher in its study said that 68 percent of smartphone owners in the country listen to music via streaming outlets on a daily basis. Parks Associates has released new data that r...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Connectivity and Mobility Small-to-medium Business (SMB) MDU
Services
Research Memberships Visibility Memberships Streaming Video Tracker Smart Home and Security Tracker Broadband Market Tracker Channel Analytics
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces
Resources
Press Releases Analyst Blog Parks in the News
Store
View Your Cart
About Us
Overview Team Contact Us Privacy Policy

Follow:

© 2023-2026 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive