Parks Associates is out with new consumer research that was shared this week with VRJournal.
According to the data provided, VR headset ownership is soaring. 2% of U.S. broadband households (that’s about 2.3 million households) already own a virtual reality headset, the report reads.
From the article "Parks Associates Reveals One Of The Hottest Emerging Technologies" by Kevin Matthies.
On top of that, the industry churn rate—a metric used to reflect cancelled subscriptions to streaming services overall—shot up 41% in Q1, the most recent statistic available, as consumers experimented...
A Parks Associates analysis reported that SVOD churn rate dropped from 46% in third quarter 2019 to 38% in third quarter 2020. Among recent launches, the churn rate of Disney+ was at 13%, and HBO Max,...
Even more pertinent, according to a survey compiled by Parks Associates, 55% of cable subscribers state that live sports is an important factor in why they are staying with expensive cable packages. T...
Still, Peacock ranks eighth among the major subscription streaming services, with only 10% of broadband households reporting that they pay for one of Peacock's two subscription services, according to...
