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Parks Associates Reveals One Of The Hottest Emerging Technologies

Parks Associates is out with new consumer research that was shared this week with VRJournal.

According to the data provided, VR headset ownership is soaring. 2% of U.S. broadband households (that’s about 2.3 million households) already own a virtual reality headset, the report reads.

From the article "Parks Associates Reveals One Of The Hottest Emerging Technologies" by Kevin Matthies.

Previously In The News

Nearly 3 million subscribers ditched DirecTV last year. Will AT&T do the same?

But as it races to keep up with Netflix and Disney, AT&T increasingly has treated the satellite business as something of a relic, akin to rabbit-ear antennas. “They are at a crossroads,” said Steve...

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Turning the new Chromecast into a fully fledged Android TV device could also be an important retail addition as Google attempts to cut into the streaming platform lead of Roku (36.9 million active acc...

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The 90-minute session will consist of a research presentation, fireside chat and panel discussion. So far, the speaking roster includes: Steve Nason, director of research at Parks Associates; Mitchell...

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