Providing Market Intelligence for 40 Years

In The News

Parks Associates Research Covers Big Data, Wearables, Video Piracy, and Streaming Media Devices

Parks Associates, a Dallas-based market research and consulting firm, released four industry reports that focus on a number of hot topics in the tech industry right now: big data and consumer privacy, the market for wearable devices, the impact of piracy on the digital media industry, and the market for streaming media devices.

Roughly 66 percent of U.S. broadband households have a consumer electronics device that is connected to the Internet, according to Parks Associates research. With regard to smart home devices, they found adoption is rapidly approaching 20 percent, and 43 percent said they plan to buy one or more smart home devices in the next year.

“These devices and services will generate massive amounts of data that companies can use to improve product performance, create new revenue streams through targeted value-added services, and gain deeper knowledge of consumer behavior,” Stuart Sikes, president of Parks Associates, said in a statement. “The key priorities for our research are to identify emerging business models, effective partnerships for players in the IoT ecosystem, and engagement strategies that help develop profitable consumer products and services.”

From the article "Parks Associates Research Covers Big Data, Wearables, Video Piracy, and Streaming Media Devices" by Rob Stott.

Previously In The News

Netflix Leads the Top-10 Subscription OTT Video Services

HBO Now leaped into the top-five for the first time, YouTube Red solidified itself into the top-10 for the first time, and both Showtime and Starz moved up or entered the list compared to 2016. "Wh...

Google Makes First Major Chromecast Update Since 2015

It’s perhaps the most affordable living room OTT solution on the market. But as the Parks Associates graphic released in late May shows, Chromecast has been steadily losing market share to Roku, Amazo...

How Roku Morphed From a Quirky Hardware Startup to a TV Streaming Powerhouse

Roku has kept its eye on simplicity ever since that first player while also making products that often are far more affordable than those of its competition. "People underappreciate how important pric...

Most Broadband Homes Have Pay TV and OTT Subscriptions

More than half of all U.S. homes with broadband subscribe to both a pay TV service and at least one over-the-top video service, according to a new study by Parks Associates. In its OTT Video & TV E...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Connectivity and Mobility Small-to-medium Business (SMB) MDU
Services
Research Memberships Visibility Memberships Streaming Video Tracker Smart Home and Security Tracker Broadband Market Tracker Channel Analytics
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces
Resources
Press Releases Analyst Blog Parks in the News
About Us
Overview Team Contact Us
Store
View Your Cart

Follow:

© 2023-2026 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive