Providing Market Intelligence for 40 Years

In The News

Parks Associates Research Covers Big Data, Wearables, Video Piracy, and Streaming Media Devices

Parks Associates, a Dallas-based market research and consulting firm, released four industry reports that focus on a number of hot topics in the tech industry right now: big data and consumer privacy, the market for wearable devices, the impact of piracy on the digital media industry, and the market for streaming media devices.

Roughly 66 percent of U.S. broadband households have a consumer electronics device that is connected to the Internet, according to Parks Associates research. With regard to smart home devices, they found adoption is rapidly approaching 20 percent, and 43 percent said they plan to buy one or more smart home devices in the next year.

“These devices and services will generate massive amounts of data that companies can use to improve product performance, create new revenue streams through targeted value-added services, and gain deeper knowledge of consumer behavior,” Stuart Sikes, president of Parks Associates, said in a statement. “The key priorities for our research are to identify emerging business models, effective partnerships for players in the IoT ecosystem, and engagement strategies that help develop profitable consumer products and services.”

From the article "Parks Associates Research Covers Big Data, Wearables, Video Piracy, and Streaming Media Devices" by Rob Stott.

Previously In The News

U.S. Mobile Data Growth Predicted To Slow Due To WiFi Use

More and more smartphone owners are using mobile data these days, and that shouldn’t be too much of a surprise given the increase in popularity of smartphones over the years and the numerous plans fro...

Hulu An Even Bigger Chess Piece For Disney And Comcast After Sky Deal – Analysis

“They have a unique proposition, not just compared with Netflix but also with YouTube TV or Sling,” said Hunter Sappington, an analyst with Parks Associates, in an interview with Deadline. “They have...

In Spain, Winter Is Coming with the Launch of HBO España

But what makes Spain unique in Western Europe is that about half of households have broadband but not pay TV, one of the highest internet-only household rates in Europe, according to research firm Par...

Can mHealth Make Chronic Care Patients Care About Their Health?

According to the Parks Associates survey, 55 percent of Americans with at least one chronic condition aren’t speaking with their primary care physician any more than once every three months. What’s wo...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Broadband Small-to-medium Business (SMB) Connected Health
Services
Research Services: Custom and Consulting Research Projects Streaming Video Tracker Security Tracker Smart Home Tracker
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces Upcoming Industry Events
Resources
Press Releases Analyst Blog Parks in the News Connected Consumer Podcast 
About Us
Overview Team Contact Us
Store
View Your Cart

Follow Us to stay informed

© 2023-2026 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive