Providing Market Intelligence for 40 Years

In The News

Parks Associates Releases New Research on the Connected Consumer Electronics Market

One major highlight from the reports is that Parks Associates expects that the global annual unit sales for streaming media devices will increase from 30 million units in 2013 to 86 million units by 2019. Further, they predict that more than 330 million 4K UHD TVs will be sold globally by the end of 2019—an increase from the 2 million sold in 2013. And by 2020, Parks Associates believes nearly 97 million wireless speakers will be sold globally.

“The number of connected CE categories and devices continues to expand as companies look to disrupt the market,” Stuart Sikes, President, Parks Associates, said in a statement. “The key priorities for our research are to identify emerging business models, effective partnerships, and engagement strategies that help develop profitable consumer products and services.”

From the article "Parks Associates Releases New Research on the Connected Consumer Electronics Market" by Rob Stott.

Previously In The News

As ‘Game of Thrones’ Returns, Is Sharing Your HBO Password O.K.?

The effect on the companies’ bottom lines remains unclear, but a study by Parks Associates, a research group, found that sharing cost the streaming video industry $500 million in 2015. One reason t...

Smart thermostats are tough sell, but ComEd hopes rebates boost interest

A study released this month by Parks Associates found only 18 percent of consumers would buy a smart thermostat at $250, but offering a $100 rebate more than doubled the pool of interested buyers....

Netflix saw subscribers drop post-lockdown. But Disney+ might not face the same fate

Like all streaming services, Disney+ saw strong growth during the pandemic but competitor Netflix reported losing subscribers last quarter. But Disney+ is cheaper than Netflix – an increasingly import...

Subscriptions account for nearly 86% of consumer video spending

According to new research from Parks Associates, subscriptions now account for nearly 86% of total spending, up from about 50% of total online video spending in 2012. This percentage is likely to tren...