Providing market intelligence for more than 35 years

In The News

Parks Associates looks at smart home market, company tactics

Parks Associates, a research firm based here, released a report that outlines how the smart home market and its products are changing and what companies are doing about overcoming barriers, entitled “Evolution of Smart Home Products and Services.”

“The smart home really just hasn’t taken off as many of the industry players—or even some of the analysts—initially thought it would,” Patrice Samuels, senior analyst at Parks Associates and author of the report, told Security Systems News. The report, in part, looks at some of the technical and business model challenges in market.

From the article "Parks Associates looks at smart home market, company tactics" by Spencer Ives. 

Previously In The News

More than 200 OTT services active in the U.S. market, research group says

Illustrating the insurgent competitive pressure being faced by incumbent pay TV operators, Parks Associates released a report today suggesting that there are more than 200 OTT services currently opera...

Disney's 3 streaming services jumped into the US top 5, researcher says

Disney's bumper launch of Disney Plus in the last year has helped all three of the company's streaming services -- Hulu, Disney Plus and ESPN Plus -- to rank in the top-five most popular US streaming-...

HBO Max: Everything to know about HBO's streaming app

But two crucial streaming devices don't have HBO Max. Neither Roku nor Amazon Fire TV devices support HBO Max, even though those devices represent the vast majority of streaming devices in the US. Res...

Streaming wars will force media companies to choose between pricey subscriptions and ads

Parks Associates, a research firm that tracks the connected home, found in a recent survey that one-third of U.S. broadband households use a free, ad-based streaming service, up from 24% a year earlie...