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Parks Associates looks at smart home market, company tactics

Parks Associates, a research firm based here, released a report that outlines how the smart home market and its products are changing and what companies are doing about overcoming barriers, entitled “Evolution of Smart Home Products and Services.”

“The smart home really just hasn’t taken off as many of the industry players—or even some of the analysts—initially thought it would,” Patrice Samuels, senior analyst at Parks Associates and author of the report, told Security Systems News. The report, in part, looks at some of the technical and business model challenges in market.

From the article "Parks Associates looks at smart home market, company tactics" by Spencer Ives. 

Previously In The News

To Invade Homes, Tech Is Trying to Get in Your Kitchen

Yet the so-called smart kitchen remains a tough sell. With the kitchen often a hub for families and friends, habits there can be hard to change. And many people see the kitchen and mealtimes as a have...

Streaming is heading toward a breaking point with consumers

However, while work on that puzzle continues and multiple companies look for a way to get streaming subscribers to stay in one place, customer churn is still high. Or, as Parks Associates describes it...

Too Much TV? Enter HBO Max, the Latest Streaming Wannabe

“People are going to look at the price point first,” said Steve Nason, research director at Parks Associates. HBO Max costs $15, same as the HBO Now streaming service it's supposed to replace, with di...

Google Chromecast’s surprising origins—and uncertain future

New research out this week from Parks Associates found that Chromecast makes up just 11% of all streaming players installed in the United States, down from 21% three years ago. Meanwhile, Roku’s U.S....

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