Providing Market Intelligence for 40 Years

In The News

Parks Associates forecasts $190.7 billion in U.S. subscription video revenue by 2030

Total U.S. subscription TV and video revenue is projected to grow from $186.5 billion in 2025 to $190.7 billion in 2030, according to a new forecast released by Parks Associates on Dec. 16.

The “Subscription Video Forecast: 2025–2030” anticipates that subscriptions across pay TV and streaming services will increase from 719 million in 2025 to 765 million by the end of the decade. The report attributes this growth to the continued shift toward streaming, the expansion of ad-supported video tiers, and the contraction of traditional pay-TV offerings.

“As the U.S. video market matures, growth is no longer about adding new households — it’s about optimizing value,” said Michael Goodman, research director at Parks Associates. “Consumers are stacking more services, gravitating toward ad-supported tiers, and demanding more flexibility.”

The forecast was released during the eighth annual “Future of Video: Business of Streaming” event, which also featured the firm’s “S.O.S. State of Streaming” report. Contributing companies included Philo, InterDigital, Skreens, Adeia, Broadpeak, and Sling TV.

Parks Associates said the model offers insights into long-term market changes and strategic implications for operators, streaming platforms, and hybrid service providers.

From the NCS article, "Parks Associates forecasts $190.7 billion in U.S. subscription video revenue by 2030"

Previously In The News

Smart Speakers Are Driving Smart-Home Growth

Welcoming attendees to its 21st annual Connections: The Premier Connected Home Conference, which begins today in San Francisco, Parks is forecasting U.S. consumers will buy more than 2.3 billion conne...

More Than Half Of U.S. Households Subscribe To An OTT TV Streaming Service

Parks Associates revealed today that 59 percent of U.S. broadband households subscribe to an over-the-top (OTT) streaming service such as Netflix, Amazon or Hulu. The firm's OTT Video Market Tracke...

Netflix price hike probably not the last for cord cutters

Netflix — in nearly half of U.S. broadband homes, according to Parks Associates — has angered customers with past price hikes. Six years ago, Netflix lost 800,000 U.S. subscribers when it raised the p...

The State Of The Smart Home: Voice Control

Fifty-five percent of U.S. broadband households find it appealing to use voice control to control or understand the status of connected devices, according to recent research from Parks Associates....

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Broadband Small-to-medium Business (SMB) Connected Health
Services
Research Services: Custom and Consulting Research Projects Streaming Video Tracker Security Tracker Smart Home Tracker
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces Upcoming Industry Events
Resources
Press Releases Analyst Blog Parks in the News Connected Consumer Podcast 
About Us
Overview Team Contact Us
Store
View Your Cart

Follow Us to stay informed

© 2023-2025 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive