Providing Market Intelligence for 40 Years

In The News

Parks Associates forecasts $190.7 billion in U.S. subscription video revenue by 2030

Total U.S. subscription TV and video revenue is projected to grow from $186.5 billion in 2025 to $190.7 billion in 2030, according to a new forecast released by Parks Associates on Dec. 16.

The “Subscription Video Forecast: 2025–2030” anticipates that subscriptions across pay TV and streaming services will increase from 719 million in 2025 to 765 million by the end of the decade. The report attributes this growth to the continued shift toward streaming, the expansion of ad-supported video tiers, and the contraction of traditional pay-TV offerings.

“As the U.S. video market matures, growth is no longer about adding new households — it’s about optimizing value,” said Michael Goodman, research director at Parks Associates. “Consumers are stacking more services, gravitating toward ad-supported tiers, and demanding more flexibility.”

The forecast was released during the eighth annual “Future of Video: Business of Streaming” event, which also featured the firm’s “S.O.S. State of Streaming” report. Contributing companies included Philo, InterDigital, Skreens, Adeia, Broadpeak, and Sling TV.

Parks Associates said the model offers insights into long-term market changes and strategic implications for operators, streaming platforms, and hybrid service providers.

From the NCS article, "Parks Associates forecasts $190.7 billion in U.S. subscription video revenue by 2030"

Previously In The News

E-Sports Catches On in US Broadband Homes

Parks Associates' new industry report Digital Natives: The Rise of Esports and the 360 Deep Dive Sports vs. Esports: Audience, Spending, and Consumption define esports as professionally or semi-profes...

CuriosityStream Expands Its OTT Video Model

The experimentation with business models can help draw new subs and provide a point of differentiation, added Brett Sappington, senior director of research at Parks Associates . He said three SVoD...

Amazon Cooking Up DVR for Fire TV – Report

Despite recent gains by Fire TV, Roku maintained its lead in the streaming media player market as of Q1 2018, according to Parks Associates . Roku held 37% of the market, ahead of Amazon, Google and A...

Amazon to Open New Front in Streaming Wars

It would also open another front in a competitive streaming platform battle that pits Amazon's Fire TV against Roku Inc. , Google (Nasdaq: GOOG)'s Android TV and Apple TV (tvOS), as well as smart TV-f...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Broadband Small-to-medium Business (SMB) Connected Health
Services
Research Services: Custom and Consulting Research Projects Streaming Video Tracker Security Tracker Smart Home Tracker
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces Upcoming Industry Events
Resources
Press Releases Analyst Blog Parks in the News Connected Consumer Podcast 
About Us
Overview Team Contact Us
Store
View Your Cart

Follow Us to stay informed

© 2023-2025 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive