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Parks Associates: US OTT Adoption Up 12%

September 01, 2016

The adoption of over-the-top (OTT) video services among US broadband households has increased by 12% since the third quarter of 2014, according to Parks Associates.

The research firm said that both the number of available OTT services and consumer awareness of them had increased, despite password sharing growing by approximately 8% over that same period.

From the article "Parks Associates: US OTT Adoption Up 12%" by www.digitaltveurope.net

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Parks Associates: US OTT Adoption Up 12%

Previously In The News

Parks Associates: 29% of Consumers Get Most of their News from Social Media Platforms like Facebook and Twitter

No, Apple's licensing of iTunes & AirPlay 2 isn't a 'strategy reversal' in any way

Apple’s Video Streaming Plans: Key Open Questions

Roku Shares Soar in Streaming-Device Maker’s IPO Debut

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