Some 3% of UK broadband households cancelled a subscription to an over-the-top (OTT) video service in the past 12 months, according to Parks Associates.
From the article "Parks Associates: OTT cancellation rate 3% in the UK" by Brett Sappington.
Pay-TV operators are seeing a "slow erosion of the core business," analyst Brett Sappington at Parks Associates said. "After years of attempts to be more than just a 'dumb pipe,' pay-TV operators h...
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As always, timing is everything. Research published in July by Parks Associates suggests U.S. mobile carriers are shifting their focus from ARPU growth to churn management as new smartphone users beco...
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