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Parks Associates: OTT cancellation rate 3% in the UK

Some 3% of UK broadband households cancelled a subscription to an over-the-top (OTT) video service in the past 12 months, according to Parks Associates.

From the article "Parks Associates: OTT cancellation rate 3% in the UK" by Brett Sappington.

Previously In The News

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Ridesharing Is Making It Harder Than Ever to Commit to a One-Car Relationship

Rising rideshare statistics offer plenty of fodder for utopian predictions of a car-free, community-focused future. But just because we’re using these services doesn’t mean we’re ready to give up on o...

Report: Pay-TV Subscriptions to Drop 27% by 2024; Streaming Apps to Pick Up the Slack

Pay-TV services are showing their age as subscribership continues to fall, leading to a projected 76.7 million subscriber decrease by 2024, according to a report by Parks Associates. This drop wou...

Is The Increasingly Crowded Streaming Marketplace Going to Turn Consumers Back to Piracy?

In the short term, consumers are more than happy to keep paying for multiple services. According to a report published by Parks Associates in June 2021, 46 percent of US homes with broadband-level Int...

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