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Parks Associates: Nearly a Third of Netflix Subscribers Opt for Premium Tier

July 18, 2018

Parks Associates Senior Director of Research Brett Sappington pointed out that the services premium tier offers up to four concurrent streams and access to Ultra HD viewing, while the basic option only allows viewing on one screen and SD quality.

“Consumers value access to multiple streams, particularly for popular services, making a premium tier with multiple streams a moneymaker for OTT video services,” Sappington said in comments emailed to CED.

From the article "Parks Associates: Nearly a Third of Netflix Subscribers Opt for Premium Tier" by Bevin Fletcher.

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About Parks Associates

Parks Associates: Nearly a Third of Netflix Subscribers Opt for Premium Tier

Previously In The News

'Skinny bundles' step up challenge to US Big Cable

Ranking The Most Popular Sports OTT Networks

Virtual reality headsets only owned by 8% of U.S. broadband users

Millennials are the generation most likely to use another person's Netflix account, with 18 percent admitting to illegal streaming, survey finds

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