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Parks Associates: Amazon Grows Share of Streaming Video Players, Roku Maintains Lead

May 30, 2018

As the percentage of U.S. households that own streaming media players climbed to nearly 40 percent at the beginning of 2018, Roku managed to maintain its lead in market share while Amazon is gaining ground, according to new research from Parks Associates.

From the article "Parks Associates: Amazon Grows Share of Streaming Video Players, Roku Maintains Lead" by Bevin Fletcher.

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According to Parks Associates, 36% of over-the-top streaming subscribers, or 32 million households, are “service hoppers.” Other analysts call the behavior “subscription cycling.” These customers tend...

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All the while, consumer interest never matched the industry’s passion for the technology. The pandemic might have seemed like a prime opportunity to plug in and disconnect, since actual reality didn’t...

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Parks Associates: Amazon Grows Share of Streaming Video Players, Roku Maintains Lead

Previously In The News

Wall Street Wants Streamers to Make More Money – but Consumers Want to Pay Less | Chart

Piracy Could Result in $113 Billion Loss for Streaming Services by 2027

Slash Your Monthly Internet Bill: 8 Effective Tips to Save Money

Hollywood Turns the Page on the Metaverse – and Disney Just Got the Memo | Analysis

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